Startup ScaleUp

DeepTech4Good: Start-ups Coming to the Fore

It’s all in a name. Deep tech start-up is the new term for a start-up founded on the basis of a breakthrough technology or science. The start-up’s product or service often revolves around a disruptive innovation. The development cycles they are involved in are often longer and more capital-intensive than with the products found in other sectors of industry. The European Union has spotted this and is now funding a European accelerator programme called DeepTech4Good. The initiative is part of Horizon 2020, the European Union Research Framework Programme, and the aim is to help start-ups raise their market profile and become a driving force in the Internet of Things (IoT) market. Five European start-up events will be organized under the programme, each resulting in the selection of eight start-ups to receive coaching on growing their business from the project partners of DeepTech4Good. The first finalists have already been chosen at the first two events called DeepTech4Good#Paris and DeepTech4Good#Stuttgart. DeepTech4Good#Stuttgart was organized by the project partners, S2i and Photonics BW.

DeepTech4Good is being coordinated by Cluster Systematic. Under the initiative, eight partners from Germany, France, Austria, and Spain will receive approximately €1.5 million from the EU and will be charged with acting as official EU ambassadors for the Startup Europe initiative. Based on a vision that deep tech is good for society, the program focuses closely on four IoT sectors: Smart Cities, Smart Mobility (modern travel solutions), Industry 4.0, and Health & Well-being. In total, 200 high-potential start-ups from four European hubs will be helped to forge networks with relevant stakeholders with the aim of initiating innovation projects. This should make it easier for them to access funding and gain further support in raising their profile. One of the overarching aims of the programme is to network and connect up hubs within Europe.


Eight start-ups receive awards at the pitch in Stuttgart

The DeepTech4Good#Stuttgart event in late 2018 was an opportunity for 23 young European enterprises to make a 5-minute pitch and inspire investors with their ideas. Eight winners were chosen after winning over the jury: Adlatus Robotics, AScon Systems, HD Vision Systems, INERATEC, skinmade, and vialytics (all from Germany), Mobility Work from France, and EET from Austria. The winners are now eligible to receive personal coaching and may progress to the accelerator programme. Gaining access to a Europe-wide network and receiving input from experts will help the start-ups scale up their business and provide welcome support with innovation initiatives – ideal prerequisites for evolving into future deep tech unicorns in Europe.


The role of Baden-Wuerttemberg as a start-up hub

“Deep tech start-ups will increase in significance for Baden-Wuerttemberg in the coming years. It’s particularly important to recognize and promote the scale-up potential. Events like DeepTech4Good#Stuttgart make a crucial contribution in this respect. With powerful sponsors like bwcon, Start-up BW, Agorize, VentureZphere, the Stuttgart stock exchange, and the StartupEurope initiative organized by the European Commission, the event provides an ideal network and it’s sponsors like these that will secure Baden-Wuerttemberg’s position as a future hub for start-ups,” says Dr. Petra Püchner, Commissioner for Europe of the Minister of Economic Affairs, Labour, and Housing Baden-Wuerttemberg, summarizing the exceptional importance of the event. “This support already starts on the doorstep at our events. For example, the start-ups receive specific training on the best way to sell themselves and different ways to network and embark on a collaboration with partners from industry,” adds Samantha Michaux, who as a project manager and Startup Europe Ambassador at S2i is responsible for supervising the project.

The next DeepTech4Good Business Event will take place in Graz in Austria on March 26, 2019.

Contact: Samantha Michaux, michaux@steinbeis-europa.de

www.deeptechforgood.eu | www.facebook.com/DeepTech4Good/ | https://twitter.com/DeepTech4Good | www.linkedin.com/in/deeptech-4good-126140158/ |


SEA2Y – Startup Europe final conference

Startup Europe – Discover it’s impact and learn about future initiatives

Startup Europe is holding its final conference in Belgium in February 2017.


  • Learn about what we know about the European startup ecosystems
  • Discover what we have achieved with Startup Europe projects
  • Understand the progress on startup and scaleup policies
  • Engage with future projects and plans
  • Connect with the Startup Europe network

Morning: Startup Europe Data + Impact
13:00 – 14:00 Lunch break
Afternoon: Future: Horizon 2020 ICT32 call & Networking

More information: EventBrite


More tickets released for SEA2Y conference (Startup Europe After 2 Years) in Brussels, 2nd Feb

Startup Europe – Discover it’s impact and learn about the future initiatives

SEA2Y (Startup Europe After 2 Years) conference to be held in Brussels has just released more tickets.

The conference will have the participation of all the Startup Europe projects, including those which connect ecosystems (Welcome, ePlus, Twist, Startup Scaleup, Digistart), experts from the field and those that work within the startup world across Europe.

The event will have the following objectives:

Learn about what we know about the European startup ecosystems
Discover what we have achieved with Startup Europe projects
Understand the progress on startup and scaleup policies
Engage with future projects and plans
Connect with the Startup Europe network

Morning: Startup Europe Data + Impact
13:00 – 14:00 Lunch break
Afternoon: Future: Horizon 2020 ICT32 call & Network

To attend the conference, please sign up on the eventbrite: Startup Europe – Impact, Data, Program, Future


Startup Europe Partnership, 3 years later.

Startup Europe Partnership: Highlights


Established by the European Commission in January 2014 at the World Economic Forum in Davos, Startup Europe Partnership (SEP) is the first pan-European platform dedicated to transforming European startups into scaleups by linking them with global corporates.


SEP is led by Mind the Bridge, an organization based in Italy and United States, with the support of Nesta (the UK’s innovation foundation), Factory (an acceleration program and campus for tech companies of any stage, originating from Berlin), and Bisite Accelerator (Madrid/Salamanca).

In the past two years a lot has been done by SEP to promote startup-corporate collaboration in Europe and support the scale-up of the European ecosystem. Let’s see how.

  • Matching: 18 Matching Events organized with 593 private 1:1 pre-arranged and qualified meetings between startups and corporates. Of them, 328 (64%) are cross-border, meaning involving corporates and startups of different nationalities. 12 deals closed, €2.5M+ of new business generated, €450M+ ofnew capital raised post matching, 2 exits and 1 active acquisition.
  • Startup Scouting and Filtering: 898 startups from 18 different countries presented to 43corporates.
  • Mapping: 16 SEP Monitors published presenting data about scaleups and exits in Europe and showcasing the most fast growing startups from various ecosystems
  • Meet-ups: 2Startup Europe Summit (SES)pan-Europeanconferences organized in Berlin and 2 European Innovation Day (EID) international conferences organized in Mountain View. 4 EU Commissioners, 100+ speakers, 900+ peopleattending.
  • Sharing: startup-corporate collaboration reports has been view 7,000+ times and 4,500+ copies has been handed out.
  • Best practices: published 2 Nesta reports, Winning Together and Scaling Together, used by Virgin Startups, ABInBev, Sky and many other corporations to inspire their innovation strategy and collaborate effectively with startups.
  • 25 Corporate Startups Stars: launched the European ranking of top ‘startup-friendly’ corporates. Check out the winners’ list here.
  • Over 100 investors joined SEP Investors Forum: 1 meet-up in Brussels and 2 in Berlin to stimulate the conversationbetween European and international Investors with the European Commission and the European Investment Fund. Among the outcomes, 1 policy report published collecting the main recommendations.
  • Connecting Europe to the U.S.: organized 2 editions of Startup Europe Comes to Silicon Valley (SEC2SV), exposing 28 scaleups in the Bay Area.
  • 1250+ media outcomes, including The Financial Times, USA Today, Forbes, El País.



Great concrete results. Though, the best part is still ahead of us.


Startup Europe after 2 years!

Startup Europe has reached the two year mark. check out how our projects have been doing!

Together we have achieved some incredible things and truly boosted the European startup ecosystem, connecting people and helping startups to grow and thrive in Europe.

Highlights of Startup Europe

The Startup Europe projects have collectively connected the cities of Berlin, Madrid, Dublin, Rome, Lille, Warsaw, Brussels, Milan and many more!

An incredible +700 startups have participated in Startup Europe programmes, which have raised more than 200m€ in total.

One of Startup Europe’s strong points has been the sheer number of events that we have organised to create connections and help startups grow across Europe: over 300 events in two years.

Startup Europe Summit in Berlin, 2016
Startup Olé, Salamanca 2016


More than just conferences, the Startup Europe projects have helped startups at these events to work through their tough spots and achieve their goals. Over 115 workshops, courses, hackathons, bootcamps and training sessions have been held for startups all over Europe, supporting them in every stage of growth. In particular, we have helped startups with that well-known growing pain- learning how to pitch and epitch. Over 240 epitching support sessions were organised to give startups the training they needed and to turn that 2 minutes with an investor into a golden opportunity.

Pitching with investors at Startup Bootcamp in Rome.
Hackathon in Berlin Photo: Stefan Wieland 2015

For those startups that were ready to take the next step, the Startup Europe projects supported over 1300 pitches to business angels and corporates.

In fact, Startup Europe also organised well-thought-out matchmaking meetings between startups and investors, over 500 individual matchmakings between startups and investors all over Europe. Many were more than just boardroom conversations, in fact they were quite unique and ingenious (see WELCOME project’s meeting investors in cars post!).

Startup Europe also saw +160 startups join Startup Scaleup’s acceleration programme, in two waves of programmes.

One of the four key objectives of Startup Europe has been to help startups internationalise– and boy have we crossed oceans with you! From preparatory internationalisation sessions to giving startups the support they need to land in new ecosystems, Startup Europe has also crossed the atlantic with European startups to Silicon Valley. Two missions to Silicon Valley saw European startups travel to the USA to meet local giants like Google, get to know the ecosystem and test out the waters in the world’s most famous startup hub.

On an important note, one topic that many people are keen to see improved in Europe is the environment for women entrepreneurs. WeHubs, one of the Startup Europe projects, aimed to help women connect and gain the support and resources they need to become successful entrepreneurs, no matter where in Europe they are. WeHubs facilitated the creation of 34 women’s entrepreneur organisations, organised 20 mentors and registered over 330 female entrepreneurs.

Startup Europe also put efforts into encouraging the next generation of entrepreneurs, specifically targeting students. Startup Europe Comes to Universities (SEC2U) saw it’s first year, in which more than 35 universities held entrepreneurships events for their students across 18 countries. The network is already accepting expressions of interest from Universities for next year- take a look here.

Students wait eagerly at Roma Tre

Other initiatives which Startup Europe prompted and supported are Startup Europe Comes to India, Startup Europe Week and European Maker Week.

A fair bit of research has also been conducted throughout the project, with over 25 publications being published on Europe’s startup and entrepreneurial environment.

Finally, our following on social media demonstrates the real impact of the Startup Europe initiative – 11,400 members in our Facebook community and 20,000 followers on twitter (13,000 tweets!).

CALL TO ACTION: if you have taken part in Startup Europe projects over those 2 years, make sure you fill out this Google Formselected startups will be announced during the ‘Startup Europe After 2 Years conference’ in Brussels on 2nd February 2017. Please fill out the form by 20th January 2017. For more info take a look here


Click on the image and fill out the form!

It has been a blast and we aim to keep this website updated with the most recent startup news and activities going on in Europe- keep checking our news and blog sections in the future!


Check out Startup Scaleup’s video of IOT World Europe!

Startup Europe project Startup Scaleup went to IOT World Europe in Dublin and took a delegation of startups with them!

Check out this video that they made to find out more about IOT World Europe, a huge event for Internet of Things technology which was held in Dublin, on 21st and 22nd November. You will see their stand at the event, clips of talks and speeches and find out about what kind of IOT startups went to the event!


Startup Europe will see you at Web Summit!

Web Summit defines itself as Europe’s Largest Technology Marketplace. Over 51,000 people will be attending the event in Lisbon on November 7-10th!

The interesting thing about Web Summit is that it acts as a meeting point to bring together all those involved in technology: 7,000 CEOs, leading academics, people who are at the forefront of tech and business, cultural icons and influencers, key global leaders. For this reason, Web Summit is a great place to learn, discuss new ideas and network at the different activities held throughout the event, such as conferences, talks and discussions.

Startup Europe will be at the event with a stand (number 624), and we would love to see you there. Come to the stand to find out more about the Startup Europe initiative in general, as well as the Startup Europe projects: Welcome, ePlus, Startup Scaleup, Twist, Digistart. Some representatives of these projects will also be at the stand, so come and say hello!

In addition, a number of the panels and discussions at Web Summit will be hosted by public EU figures (below, in bold). To find out more, please see the list below!

November 7th

CentreStage (6:45 PM) New realities in society, politics, law, enterprise and social good.

  • Axelle Lemaire (Deputy Minister, Government of France)
  • Mogens Lykketoft (President, United Nations)
  • José Manuel Barroso (President of the EU from 2004-2014)
  • Tom Nuttall (Charlemagne Columnist, The Economist)

November 8th

Future Societies (10:55 AM) Finding your calling in the digital economy.

  • Mathieu Nebra (Co-Founder, OpenClassrooms)
  • Leila Janah (Founder & CEO, Sama & LXMI)
  • Carlos Moedas (European Commissioner for Research, Science and Innovation, European Union)
  • Joe Green (Social Entrepreneur)

Future Societies (12:20 PM) Will technology kill democracy?

  • Ann Mettler (‎Head of European Political Strategy Centre, European Commission)
  • Axelle Lemaire (Deputy Minister, Government of France)
  • Dr. Dambisa Moyo (Global Economist, Dambisa Moyo)
  • Ryan Heath (Senior EU Correspondent, POLITICO)

Startup University (1:00 PM) City, state and startup: changing the culture

  • Ann Mettler (‎Head of European Political Strategy Centre, European Commission)
  • Carlos Moedas (European Commissioner for Research, Science and Innovation, European Union)
  • Ryan Heath (Senior EU Correspondent, POLITICO)

Future Societies (1:40 PM) A single market: Facts and fiction

  • Andrus Ansip (Vice-President, Digital Single Market, European Commission)
  • Gerard Grech (CEO, Tech City UK)
  • Tom Nuttall (Charlemagne Columnist, The Economist)

Centre Stage (2:50 PM) Europe’s tech scene – second best?

  • Gillian Tans (President & CEO, Booking.com)
  • Nicolas Brusson (Co-Founder & CEO, BlaBlaCar)
  • Carlos Moedas (European Commissioner for Research, Science and Innovation, European Union)
  • José Neves (Founder & CEO, Farfetch)
  • Mike Butcher (Editor, TechCrunch)

Future Societies (10:25 AM) The filter bubble versus democracy

  • Ann Mettler (‎Head of European Political Strategy Centre, European Commission)
  • Gary Marcus (CEO, Geometric Intelligence)
  • Paul Hilder (Co-Founder, Crowdpac)
  • Charles Arthur (Freelance Writer, Freelance)

November 9th

Future Societies (12:10 PM) EU-US Open Data Project: modernising economic measurement

  • Justin Antonipillai (Under Secretary for Economic Affairs, U.S. Department of Commerce)
  • Marta Nagy-Rothengass (Head of Data Policy and Innovation Unit, DG CONNECT , European Commission
  • Jean-Marc Museux (Chief Enterprise Architect, Eurostat, the Statistical Office of the European Union
  • Naina Bajekal (Executive Editor, Newsweek)

We look forward to seeing you there!

For more information, and to see photos of Startup Europe at the event, follow:



The Official Launch of the Startup Europe ‘One Stop Shop’ in Brussels

Last week we officially launched the One Stop Shop in Brussels, the heart of Europe.

The One Stop Shop has been growing with speed over the last few months and it was time to officially launch it into the world with a special event.

In case you didn’t know , the One Stop Shop is a single point for startups to access all the information they need to grow and thrive: find investment and support, attend events, search for open calls, find out about legal rules and connect with other startup players.

startup europe one stop shop

At an event held by Digital Europe, we presented the One Stop Shop, and explained how to use it with an interactive presentation.

This event followed the DIPP (Digital in Practice) format by Digital Europe, which is a type of event that delves into digital best practice and cutting-edge technology.

startup europe one stop shop launch brussels

The interactive presentation involved showing the audience how to easy it is to use the website.

The Power of the One Stop Shop

Over the last two months we have seen over 30,000 visitors, hailing from all over Europe and beyond. This works out at around 500 different visitors a day.

Our main visitor countries at the moment are the USA, Germany and France.

The website offers a powerful platform to allow startup players to connect and grow across Europe.

Discussion and questions

The panelists at the event were:

startup europe one stop shop

Each of the speakers spoke about their experience of the startup world and how they had used the Startup Europe One Stop Shop. For example, Stewart McTavish spoke about how having one single point online saves time for startups when they are looking for key information.

startup europe one stop shop

There were also a series of questions about the functionality of the One Stop Shop, including on the registration process for the Startup Europe Map, and what the One Stop Shop offers female entrepreneurs.

To see more pictures from the event, go to the Digital Europe’s Facebook album.

startup europe one stop shop



The European Competition for business ideas, mixing ICT and Creativity

Are you looking for fresh new ideas in the ICT field? Do you want to meet European Talent aspiring to be the entrepreneurs of tomorrow? Do you wish to engage in productive networking with European incubators and business angels? Then join the CREA Business Idea Contest @ SMAU 2016. Young talent that have gone through intensive training will present their ideas in 3 minute pitches and will be reviewed by an expert jury.

We are also still looking for new incubators and accelerators in Europe that would like to join the jury and to offer incubation programs for the winners.

Following this, you will be able to ask controversial questions to business angels and incubators in a Crossfire Chat and gain an insight into the way they work.

The three best ideas selected by the jury will finally be awarded during an evening award ceremony.


Anyone interested in new ideas and solutions in the ICT field; researchers; business angels and investors; University representatives; HR & talent scouters; incubators and accelerators.


CREA aims to support talented students, who have a real interest in becoming entrepreneurs by combining creativity with ICT. The seven Universities, business support initiatives and incubator partners of CREA have developed a Summer Academy model with a strong focus on creativity and ICT as drivers for the next generation of innovative startups. This program is particularly directed towards University students who find themselves between the idea and incubation phase, by filling a gap in the current incubation and acceleration programs available. Through mentoring and individual coaching, as well as group work and informal talks with successful entrepreneurs, students are accompanied through all the stages needed to build a company.

In the long term, CREA also aims to build a wide European network of universities, incubators and development agencies to further promote entrepreneurship cultures among Europe’s youngest generations.



@ SMAU Milan
27th October 2016
Hall 1 and 2 Fieramilano City, viale Scarampo Gate 8, Milan


More information at www.creasummeracademy.eu


Hugin&Munin – Branding for Startups

On Thursday 30 June, Madrid Google Campus hosted a brand communication workshop for all startups (21) selected in the second batch of the IoT accelerator programme run by Startup Scaleup. The workshop was part of IoT week, a 5-day event where startups selected by Startup Scaleup receive mentoring, talks and workshops before beginning their 6-month journey to acceleration.

Led by Hugin&Munin, Startup Europe Press Office, the workshop focused on addressing startup branding needs in a personalised way.

Following a brief introduction on branding, many activities such as group work and individual tutoring were held. Those exercises helped to highlight some of the challenges facing startups: the ability of making their brand stand out, how to achieve the X factor. Branding is not typography, a concrete colour or a flyer – it’s a mixture of everything, it’s about what messages are imprinted in the consumers’ mind.

– If I tell you that I am the most good-looking at this table, this is marketing.

– If I repeatedly tell you that I am the most good-looking, this is advertising.

– If Alberto tells you that I am the most good-looking, this is public relations.

– If you state that I am the most good-looking, this is branding.

This is how Víctor Teodosio, co-founder of Hugin&Munin, explained the differences between those technical concepts.

Once these notions had been fully comprehended, the workshop moved to a deeper analysis of website logos, informational material, social networks, all with the help of hands-on exercises. Depending on the startups’ objectives, ideal customers and sector, a set of recommendations were given on the visuals, the tone, the channel that would convey the message best and, of course, the message in itself. All those key parts would then lead to fostering brand value.

–     the use of social media channels always has to be coherent, and this is achieved by adopting the same tone: do you think that Media Markt Community Manager never has a bad day? Branding is a slow process, but it takes very little to destroy it.

Alberto Pascual made a contribution to one of the biggest headaches that all startups share: which social media networks to use, how to feed them, and if they were really useful based on their resources, targets and products offered.

The workshop ended up lasting twice as long as scheduled, i.e. 4 hours, where Hugin&Munin dedicated about 15 minutes to each of the 18 out of the 21 selected startups that attended the event. Undoubtedly it was a very short time to carry out a deep analysis for every startup, but just enough to be able to work with them internally afterwards and then send personalised emails where concrete advice was addressed and summarised in such a way that startups could keep working on their branding.

–  all startups have something that makes them special, not only the idea, but the person who is behind them, his or her inborn qualities as a communicator, or perhaps a picture they took with the phone camera and then uploaded on the web, maybe a slogan that perfectly summarises their core value or a typography which perfectly fits with the image they want to transmit. There’s a need for a brushstroke of creativity to tell their story, they’ll have to change sections and organise their visual image so that there’s always a pattern, but you can tell why they’re here. They deserve it.

Closed Victor in an internal chat with Andrés Carrillo, Director of the Cloud Incubator HUB.

What did startups think?

The overall feedback was highly positive, startups enjoyed the experience and thanked Hugin&Munin for the mentoring. They even asked whether it was possible for them to keep cooperating with Hugin and Munin within the IoT acceleration programme.

Conclusions and a bit of advice:

Branding is still not being given enough importance but hopefully, after this mentoring, startups will see it as a way to reach their objectives and be successful.

Branding is something that needs to be taken care of from the outset, and its use varies according to the resources available. Also, everything they do will have an impact on branding. This will make them have to think carefully before making it visible to the public, using social media networks such as Facebook and Twitter. As a matter of fact, many startups have started to rethink their logos and pay more attention to their websites.

A last piece of advice for good branding for startups would be to work with a branding agency that really understands what a startup is, and knows how to make the most advantageous use of its resources. And startups should also invest more time and effort on good branding, as it’s just as valuable as investing in a good labour force: those are outlays that startups simply can’t afford not to make.